How The Short Form Video Trend Is Changing Sports

The way fans are consuming video content is changing. Instead of watching entire games, matches and live events, fans are turning to platforms where they can stay up to date with their favorite teams all from their mobile devices. This trend is not looking to end anytime soon either. With the introduction of Generation Z to the global economy (those born between 1995-2015), Gen Z will soon make up 32% of the world’s population making them the largest generation alive (MarketingLand).

How does this affect the short form video trend in sports?

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Looking at the habits Gen Zers possess, watching entire games and live events will only continue to decline and the value of short-form video will continue to grow. According to one study Gen Zers watch nearly 70 videos daily among 5 different platforms on average. YouTube ranks as the most popular for long-form video (videos 10 minutes long or greater) and SnapChat as the best place for staying connected and informed (Awesomenesstv). It’s not less video content being consumed, it’s just being consumed in a different place and in a different way than we’ve seen before.

Gen Zers watch nearly 70 videos daily among 5 different platforms on average. YouTube ranks as the most popular for long-form video (videos 10 minutes long or greater) and SnapChat as the best place for staying connected and informed
— Awesomenesstv, GEN Z: LEADERS OF THE MOBILE SOCIAL MOVEMENT

Not only is video content being consumed differently by Gen Zers, but the type of videos that engage them is also playing a major role in grabbing their attention and keeping it. Yes, sports highlights still grab Gen Zers attention, that’s been proven with popular Instagram accounts House Of Highlights, Overtime, and MarsReel just to name a few. But what really grabs Gen Zers attention is organic, real content. Obviously, highlights from games fit this need but another great source for video content includes crowdsourced video that can come from various sources including fans in attendance at games, employees at the venue and even from the athletes themselves. This is a great opportunity to showcase the fan experience at games and also show what happens behind the scenes. “By and large, Generation Z cares far more about the name on the back of the jersey than the front. When I was growing up, I’d follow the Detroit Tigers, doesn’t matter who’s on the team. Nowadays, you’re not following a sport, you’re following a player because they (Gen Zers) fall in love with the personalities.” Dude Perfect Chief Business Officer Jeff Toney, (Frntofficesport).

With the short form video trend here and looking only to grow, companies in the sports market will need to continue to look for ways to appeal to the next generation of sports fans. This can be accomplished through the capturing of crowdsourced video while delivering content to relevant platforms where fans can follow their favorite teams.

What is Fantag

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Fantag makes applications and embeddable technology that lets everyone access video moments that matter to them. Our focus is on helping content creators and app developers create, identify, package and distribute those meaningful video highlights in ways that help them reach more customers and generate more revenue. Whether our patented video synchronization technology is integrated into your favorite app, or made available to fans by live event producers, we are powering innovative video experiences and creating a world where no moment is ever lost.


Brandon CremeenFantag